The Ferrari New York Corporate Showroom hosted its 3rd Annual Grand Prix event on the weekend of November 11th-12th. We provided our clients and Ferrari friends the opportunity to experience one of a kind F1 simulators. These machines also included a unique virtual reality function to really create the sense that you are in the cars on the track. Teams from the 4 local dealers were strong competition for each other, as the winner fought for victory of fastest lap! Trophies, champagne and a special gift from Ferrari’s partner, Hublot, were awarded to the winner.

On grand display we had the opportunity to show off a brand new 488 Challenge race car to build excitement for Ferrari’s Challenge racing series. This programs allows qualified Ferrari owners to race track versions of modern day Ferrari models around the world, in an owner-based competition. Invitees were able to listen to Ferrari Challenge drivers speak about their experiences as part of this racing team. During all the festivities Ferrari New York projected live streaming of the Brazilian Grand Prix. The combination of Ferrari racing, great friends and an Italian-themed brunch provided an unforgettable experience. We thank all who participated and look forward to next year’s Grand Prix.

Images: Aldo Soligno/ZMG Synergies